Chapter 02. Web Design and Social Media Strategy
Tone and Manner (Logo, Color and Font)
Website (left) / Smartphone (right)
WEBSITE SERVICE
01. User writes personal info. (Name, birth and address)
02. Choose the year in which you wish to see the prediction.
03. The result delivered as a text or as a narrated audio.
04. User can see the future view.
05. In following page, the user can follow 2050 OUR FUTURE STORY SNS account. It provides updates of news, knowledge, challenge and tips to take an action for the environment.
06. The website uploads new updates 2 times a year, and registered users will get push notification. Updated contents will depend on everyone's past actions for the environment, and the users will be notified of better or worse story for the future.
Competitor and similar service website research
Target mapping
TARGET GROUP
Ages range from late 20s to late 40s and over, middle class living in a city. This group is employed and financially independent. They often possess more vocal power to address issues and make impactful change to society. There are many big cities with large population living next to an ocean. At the same time, such coastal area is susceptible to the rise in sea level in 2050.
Sitemap for website
First rough wireframes for website
Second rough wireframes for website
SMS user flow
SOCIAL MEDIA STRATEGY
The website becomes a trigger to think about potential actions for the environment. Contents are organized into 1 month cycle to encourage social media follower to develop a habit. Each month has a dedicated theme and related contents.
Week 01 Study : Provide history of a theme, and introduces "what happens now?".
Week 02 Action : 3 Different levels of challenge for followers to take action in their daily life.
Week 03 Encourage : Share user's real story and common mistakes or questions on various environmental actions to develop empathy and connection among followers.
Week 04 Move to Next : Appreciate followers' actions and promote next month's theme.
Instagram (left) / Facebook (right)
