Brand Color Process
Concept
Japan Detox Lab is a company that introduces health and well-being products derived from nature in Japan. Many of these progressive ideas and goods can be found in Japanese traditional lifestyle, elements of which are still alive today in daily custom.
Through online communication using MIRO, the target audience was identified to be women in their 30s and 40s who are highly conscious of and interested in health and natural goods. The brand color is green because many of the products are produced from plants. A bright beige design promotes natural taste as well as healthy and luxurious feeling. The design is simple and minimalist which makes you feel the atmosphere of Japan.
Client Japan Detox Lab
Design by YUKIKO IZUMI
