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Concept
Nowadays, people send and receive messages through the internet in an instant. Responding to this, TABI-KYAKU has a unique system to deliver a letter. A courier will run and hand deliver written letters to intended receivers. The couriers not only specialize in delivering physical letters, but also can write or draw shapes or hidden messages in an aerial view through the walked path they took for a delivery.
I designed the logo with a hand drawing which carries more kindness and emotional warmth. In the illustration of the messenger, a heart shape is hidden around the arm, highlighting the personalized delivery system of this unique company.
